(a) How did 3M’s David Windorski get ideas from college students to help him

1. (a) How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it® Flag Highlighter? (b) How were these ideas important to the success of the product?
2. What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter-with flags product for college students?
3. Visit your college bookstore before you answer. (a) Where would you display the P...



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